Nielsen (NYSE:NLSN) Agrees to Purchase Arbitron (ARB) in $1.26 Billion Accord – FDS, TRI, SIRI, ARB, DAL, WMT, HD, PAYX

The New York-based Nielsen Hldg NV (NYSE:NLSN), which is owned by private equity investors comprising KKR & Co LP (NYSE:KKR), decided to acquire Arbitron Inc (NYSE:ARB) for almost $1.26 billion, adding United States radio audience ratings to its television …